2026 Partnership Opportunities
Light Up Ahwatukee
Holiday Festival | Spring Beer & Wine Gala | Million Light Display on Chandler Boulevard
Est. 1996
Thirty years of light.
Light Up Ahwatukee began as a simple idea: illuminate Chandler Boulevard for the holidays and bring the community together. Thirty years later, that idea has grown into one of the Valley's most beloved nonprofit traditions — two flagship events, one million lights, and a community that shows up every year.
A cornerstone for the holiday season in Ahwatukee.Ahwatukee Foothills News
One partnership.
Most sponsorships offer a single day of exposure. This one delivers year-round presence in a community that pays attention.
Your brand's year with LUA
- Jan – MarLogo live on website, email & social channels
- AprilSpring Gala — VIP event night
- May – SepYear-round digital & social exposure
- OctoberFestival marketing launches across channels
- NovemberHoliday Festival — 10,000+ attendees
- Nov – DecMillion Light Display — 60 days on Chandler Blvd
- DecemberWrap & recap — press, social, and thank-you posts
3 zip codes. One concentrated audience.
Spring Gala. Holiday Festival. 60-day Lights.
Logo live from day one through year-end.
Touchpoint 01 | April 2026
Spring Beer & Wine Gala
Ahwatukee Foothills Golf Club
- Casino floor: blackjack, roulette, craps & poker
- Wine pull & premium co-branded giveaways
- Live entertainment + Spring Gala charity auction
- 300+ engaged donors & community leaders
Touchpoint 02 | November 2026
Holiday Festival
Desert Foothills Park, Ahwatukee
- Live entertainment & local performers
- Santa's Village, holiday character meet & greets, and family activations
- Beer Tavern & Cocktail Garden (21+)
- Artisan Marketplace with 30+ local vendors
Touchpoint 03 | November – December 2026
white lights. one neighborhood. thirty years.
The tradition
A thirty-year tradition recognized across the greater Phoenix Valley. Families plan their seasons around it. Neighbors gather every night. Visitors drive from across the Valley to experience it.
Sponsor visibility
Presenting and Elite Sponsors receive branded signage woven into the display itself — your name at the heart of this beloved community tradition for two full months on Chandler Boulevard.
Your audience
Reach an affluent, engaged, and community-minded audience through a trusted 30-year Ahwatukee tradition.
Primary market area
At our signature events
Well above national average
Above Phoenix metro average
Peak earning & spending years
Trusted local institution
Affluent
$154K median household income
Established
$500K+ median home value & long-term homeownership
Family-oriented
Residents who prioritize community, schools & local traditions
Engaged
5,200+ annual attendees in a 30-year community tradition
Who you'll reach
- Established homeowners with deep roots in the community
- Business owners, community leaders, and local decision-makers
- Families who value local traditions and community connections
- Residents who actively support local businesses and organizations
- College-educated professionals in their peak earning years
Why sponsor Light Up Ahwatukee?
Sponsoring LUA is not charity. It is smart marketing — with community soul.
High visibility
Chandler Blvd + website, social & programs
Community alignment
Be the brand that shows up for Ahwatukee
Lead generation
QR codes, contests & on-site digital activations
Social media / UGC
Thousands of guests become your content creators
Exclusive access & hospitality
VIP areas, early entry & client entertainment
Brand storytelling
Connect your brand to 30 years of community tradition
Data capture
Emails, surveys & photo booth leads — qualified
Press & media mentions
Local coverage + inclusion in all PR releases
Employee engagement
Tickets, volunteer ops & a team story to tell
Naming opportunities
Stage, Lights Display, Santa's Village & more
Social & marketing reach
Targeted, community-rooted reach — your brand in front of 54,000+ monthly impressions across Ahwatukee's most trusted channels.
Ahwatukee, Chandler & Phoenix
Facebook + Instagram combined
Foothills HOA direct channels
Sponsor marketing commitments
Pre-event promotion
Social posts, email campaigns, and community channels weeks before each event
On-site post at your location
Our team visits YOUR venue to create a custom social feature post
Event day branding
Signage, stage mentions, on-screen graphics, and branded activations
Post-event recap
Sponsor recognition in all recap coverage and thank-you communications
Foothills HOA Partnership — 42,000+ Ahwatukee homeowners reached via newsletters, digital & community channels.
Trusted by our community.
Thirty years of community-first events have earned the trust of the Valley's leading local businesses.
Our sponsors
Sponsorship tiers
Benefits listed from universal to most exclusive. All tiers include year-round dual-event recognition. All packages customizable.
| Benefit / branding activation | Most popular PresentingFrom $50,000 |
Elite$25,000 | Premier$12,500 | Community$6,000 | Supporting$3,000 | Neighbor$1,500 |
|---|---|---|---|---|---|---|
| Logo / name on all materials, programs & website | Yes | Yes | Yes | Yes | Yes | Yes |
| Social media posts (per event) | 12+ | 8 | 6 | 4 | 2 | 1 |
| VIP event tickets (per event) | 10+10 | 8+8 | 6+6 | 4+4 | 2 | 1 |
| MC mention at both events | Yes | Yes | Yes | Yes | Yes | — |
| MC introduction with custom sponsor messaging | Yes | Yes | Yes | — | — | — |
| Multi-year agreement option (2–3 yrs, auto-renew) | Yes | Yes | Yes | Yes | — | — |
| Chandler Blvd holiday lights signage | Yes | Yes | — | — | — | — |
| Logo co-branded into official LUA event logo | Yes | — | — | — | — | — |
| Your choice of one activation | Your choice of one:
|
Your choice of one:
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Your choice of one:
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Your choice of one:
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— | — |
Scroll the table sideways to compare all six tiers. Named placements offered first-come, first-served. Payment installments available. Add-ons available to all tiers.
Add-ons & enhancements
Available to all tiers unless noted. Prices are starting points — bundle with your sponsorship for the best value.
★ exclusive ★★ limited availability
No two sponsors are alike.
Every partnership is personal.
Custom conversations
No published price. We sit down, understand your brand goals, and build something unique. VIP receptions at your venue. Exclusive naming rights. Tailored activations across both events.
Flexible packages
Published pricing with your choice of named activation zone. Structured payment installments. Options to grow your package year over year with a 2 or 3-year agreement.
Start local
Community presence and social recognition without a major commitment. Build your brand in Ahwatukee and upgrade as you grow with us. All budgets welcome.
Structured payment installments | 2 and 3-year agreements with auto-renew | In-kind contributions considered at every level
Community impact
Light Up Ahwatukee exists to strengthen the bonds that make this community extraordinary.
Uniting the community
LUA brings together thousands of Ahwatukee residents across generations and neighborhoods — creating a shared sense of belonging that lasts long after the lights come down.
Creating lasting connections
From neighbor conversations to business relationships, LUA is where Ahwatukee's social fabric gets woven tighter every single year.
Strengthening local culture
Live music, family traditions, and 30 years of shared memories define what makes Ahwatukee special. LUA preserves and amplifies the cultural identity that makes this place unique.
Investing in the next generation
From the Kids Zone to charity beneficiaries serving local youth, every event plants seeds of community pride in the families who will call Ahwatukee home for decades to come.
Contributed to Ahwatukee nonprofits over LUA's 30-year history.
Each year LUA selects a local nonprofit to receive a meaningful share of event proceeds. Your sponsorship directly funds organizations that are changing lives in our community.
- Hope for the Homeless
- Girls Rule Foundation
- Kiwanis Club of Ahwatukee
- Kyrene Foundation
- Armer Foundation
- My Special World
Together, we light up more than a street. We light up a community.
What our sponsors say
As a long-time Ahwatukee resident and business owner, we've always wanted to be a part of this special annual event. Being asked to be a participant this year is a wonderful privilege — one we take great pride in. We can't wait to see familiar faces and make new friends along the way.Jody Pectol, Owner — Zzeeks Pizza
2024 LUA Holiday Festival Partner | Ahwatukee, AZ
Your name. Their trust. A community that pays attention.
Ready to light up your brand?
Let's schedule a 30-minute partnership conversation — no obligation, just a conversation.
Presenting and Elite packages are limited — first-come, first-served.